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“I’m Not Ready to Commit”: Brad Keselowski Sparks Doubts Over NASCAR’s Charter Deal Proposals
The charter system was introduced by NASCAR to provide value to the teams through revenue sharing. The intentions, though being noble, the outcome of the charter proposal is fraught with allegations. However, as far as the financial incentives of the charter are concerned, many teams do not find it sustainable. However, even with ongoing discussions, not much has
changed, putting the organization and team owners at loggerheads. So naturally, the new charter proposal issued by NASCAR on Tuesday to all the teams didn’t quite receive a warm welcome.
Though the specifics of the new proposal are yet to be revealed, the main qualm around the charter agreement has always been related to revenue sharing. So far, tracks receive 65% of the total revenue, NASCAR 10%, and the teams are left with 25% under the media rights deal. Consequently, sponsorships account for
approximately 60-80% of their entire earnings. Present team owners are insisting on receiving higher profit percentages from this endeavor. This brings us back to the most important question: How do these issues affect Brad Keselowski and other leading team owners in NASCAR?