Auburn Tigers Superstar Holden Geriner has signed a groundbreaking $50 million endorsement deal with Tesla.In a remarkable display of generosity,he has donated $20 million to the program and $10 million to an orphanage, solidifying his legacy both on and off the field,securing a…
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BREAKING: Auburn Tigers Superstar Holden Geriner Signs Groundbreaking $50 Million Endorsement Deal with Tesla — Donates $20M to Auburn Program, $10M to Orphanage, Secures Legacy On and Off the Field
In a move that is rewriting the future of college athletics, Auburn Tigers quarterback Holden Geriner has just inked a historic $50 million endorsement deal with Tesla, marking the largest NIL deal in Auburn history — and one of the most lucrative in the entire NCAA.
But it’s what Geriner did after signing that deal that has the nation talking.
Just hours after the ink dried, the star quarterback announced he was donating $20 million back to the Auburn football program, funding everything from facilities upgrades to scholarships for walk-on players. In the same breath, he pledged $10 million to Starlight Haven, a Georgia-based orphanage where he once volunteered during high school.
“I’ve been blessed beyond belief,” Geriner said during a packed press conference at Jordan-Hare Stadium. “This isn’t just about money — it’s about impact. Auburn gave me a platform, and I want to make sure that legacy isn’t just about what I did on the field, but how I helped others off it.”
The Tesla partnership, set to span five years, includes a line of electric performance vehicles branded with Geriner’s name, appearances in national campaigns, and even co-development of a youth outreach initiative aimed at promoting STEM education and sports in underserved communities.
Elon Musk, Tesla CEO, issued a rare statement: “Holden represents the future — not just of football, but of leadership. We’re proud to partner with someone whose vision extends far beyond touchdowns.”
Geriner’s gesture has electrified the college football landscape. Analysts say this moment could signal a new wave of player-led philanthropy in the NIL era. Auburn head coach Hugh Freeze called it “the most selfless and visionary act I’ve ever seen from a student-athlete.”
Already projected as a top NFL draft pick, Geriner’s status as a leader has now transcended sports. Teammates and fans have begun calling him “The Legacy.”
As the sun set over campus, a mural began going up downtown: Geriner in full Auburn gear, hand extended toward a group of kids, with bold letters beneath it: “More Than a Game.”