Northwestern Athletics Unveils Lakeside Gameday Experience Amenities for 2024 Football Season

an array of exciting new gameday experience amenities available to Wildcat fans, visiting teams and college football fans for its five home games less than 50-yards from the entrance at Martin Stadium along the shores of Northwestern’s Evanston campus.

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Northwestern Athletics Unveils Lakeside Gameday Experience Amenities for 2024 Football Season

7/16/2024 10:00:00 AM | Football

EVANSTON, Ill. – Northwestern will provide an array of exciting new gameday experience amenities available to Wildcat fans, visiting teams and college football fans for its five home games less than 50-yards from the entrance at Martin Stadium along the shores of Northwestern’s Evanston campus.

Partnering with SME, a leader in experiential marketing and premium hospitality, Northwestern is set to transform the Lakefill area along the shoreline of Lake Michigan into the ultimate football festival and gameday tailgating experience called ‘Lakeside Gameday’. W Partners, a strategic marketing advisor for Northwestern and NU

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